WESTERNSTON    Business Systems Architects


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What is it?

Every marketing tactic and strategy ever employed by just about any business to grow exponentially can be found in this mindmap.

It's NOT an explainer. It's not a course or a program. It's a reference guide. Something you print and stick on your wall for quick daily reference. A tool to help you decide what you should work on. 

Who is it for?

This is for the successful entrepreneur who has operations figured out well enough to be constrained by demand. If your business is already unable to cope with the customers and prospects you have, then this is not the program for you. In that case you should look at one of the other programs Westernston offers, like Strategistar, where you can focus on systemizing your operations. But if your business does not attract enough leads or customers... and your growth is constrained by demand, this is for you. Whether that demand is constrained on account of too many tough competitors, or on account of a weak market, you will benefit from using The Ultimate Business Growth Mindmap.

Is it easy?

Absolutely not!

This program requires reasonable sophistication.

Not only does it not include any how-to information or ready-to-go templates... it also doesn't explain anything beyond a single line blurb on what to do. 

This is NOT newbie friendly. You must have a a great grasp on marketing concepts to benefit from it.


Module 1: Getting More Leads

No matter how awesome your sales campaigns are... unless your marketing system generates sufficiently many leads to keep your pipelines saturated at all levels... you're really just throwing punches in dry air. And you can continue to do that until you run out of your entire capital. Unless you fix the situation. Very often, the single greatest problem with marketing is a lack of consistent lead-flow.

In this module, you'll see...

  • The only four ways of generating leads.
  • Why conventional wisdom is NOT wrong, and how the GURU's have blindsided you with their hyperbole and untested theory, while real businesses are making money hands over fist worldwide with conventional methods.
  • Looking beyond Facebook and Google. Who wants to deal with bullies?
  • How increasing conversion rate at this stage can lead to low sales conversion, frustration and a lot of pain down the line.
  • At least a dozen ways of starting your lead-generation consistency campaigns tomorrow. I don't even remember how many I put in... and I already have a plan to update it within the next quarter.

Module 2: Conversion & Sales

Once you have consistent lead-flow (or several lead-flows) the next thing to focus on is the conversion. Converting as many RIGHT prospects into clients and paying customers.

In this module, you'll see...

  • Why it's folly to try to convert every prospect into a client
  • How to get business on YOUR terms, and how to manage clients' expectations right off the bat (HINT: This is the difference between clients getting mad if you don't take their calls at 3 A.M. and clients scheduling each and every call through a proper appointment system)
  • Frame control - How to use TRUMP style weapons-grade persuasion tools.
  • Why less is more when it comes to conversion of absolutely any sort in the world.

Module 3: Transaction Value

Shopping might as well be our national sport. People love buying. You, as the business owner love selling. Buying and selling are perhaps the only "cool" parts of business. Everything else is boring. 

And yet, your customers don't seem to buy enough.

In this module, we'll fix that.

  • How to increase your bottomline by 50%, 100% or even as much as 300% - virtually overnight. If you're not doing this, you're leaving money right on the table.
  • Why your customers will feel disgusted if you don't sell them everything they need.
  • How to frame your upsells, cross-sell offers and down-sells from the position of an authoritative adviser, rather than a pesky seller.
  • Where the REAL money is made
  • How to out-spend ALL your competitors and still come home with a profit to show for it

Module 4: Profit Margin

Does top-line matter more than the bottom-line? 

If you ask one of those wall-street analysts, the answer is clearly YES.

Yes, the top-line revenues matter more than bottom-line take-home profits. But here's the thing... As a small business owner or leader, you can't eat top-line. You have bills to pay... often those that require payment before your customers pay you. You can't take home revenue. You can only take home a part of your profit, if there's any.

And while some doofus on Wall Street might believe that Uber is worth $50 Billion despite posting a $4,500,000,000.00 loss in 2017... unless you're trying to scam Mom-and-Pop investors out of their hard-earned money on Wall Street, that line of thinking doesn't fly well with you.

You want your business to profit from those revenues it posts... and you want to maximize the margin. 

In this module, we'll see...

  • Obviously, how to maximize profit... but more importantly, how to do it without lowering quality of services your clients can expect from you
  • Where cost-cutting becomes bean-counting, and how to find that line in the sand that business owners often miss
  • Seven ways you're possibly practically throwing money into sharks' mouths, and how to reclaim most, if not all of it.
  • Why the health of your business is contingent upon financial self-sufficiency

Recently, I worked on an acquisition deal. The target business was throwing away as much as $1000 a month on discounting or invoice factoring. I placed a few phone calls in one hour... and saved the business as much as $800 a month. That may not sound like a lot... but that's $10,000 a year saved for eternity.

How much capital would you have to invest to make $10,000 a year?

And that's just one thing I worked on. The customers didn't feel it a bit. The vendors weren't affected in the least. The only people who lost money were those who had been parasitically mooching off of the business for years. They weren't happy one bit. And I don't give a rat's posterior about it.

And this was a very tiny business. Making about $200,000 a year. An additional $10,000 a year was basically the owner's car payments, auto insurance and fuel altogether taken care of.

Again, this was just one of the many things I did for that business. All of which you'll find inside the mindmap.

Module 5: Transaction Frequency

Now we are venturing into the realm that small business owners basically just don't. 

Transaction frequency is the number of times your clients or customers do business with you each year, on an average.

Needless to say, if your clients currently engage in two transactions with you each year, and you can increase that to three... your revenues go up by 50% and your profit margins a whole lot more. Maybe even 100% or higher. 


  • Because your fixed costs remain the same.
  • Because your client costs don't suddenly increase.
  • Because it's five to ten times easier and cheaper to sell to an existing client than it is to acquire, and sell to a new client.

While big businesses take advantage of the relationships they already have with their customers and clients (which is how they get to be big in the first place) small businesses often overlook this "delayed-gratification" strategy.

In this module, we'll fix that.

  • You'll see how to implement cheap and highly targeted/effective marketing campaigns that bring back existing customers and clients for more.
  •  Make guaranteed revenue consistently each and every month - before shipping your first order out.
  • Fret no more if you've wondered what to say to your customers in your emails, newsletters, texts or mailers. In this module, you'll learn the high-art of low-cost innovation that yields big rewards.

Module 6: Client Loyalty, Retention & Relationship Length

If client loyalty seems to be dead, then it's your fault. Plain and simple. You flat out don't know what you're doing.

I don't care if that offends you. Not one bit!

If your clients and customers are leaving you to buy from or hire your competitors, then that's ON YOU. No exceptions, buddy.

You can do a dozen different things to keep them from leaving.

You spent good money on marketing to acquire clients. (Yes, you did, even if you think you didn't.)

And now, if you're going to simply let them slip through your fingers to end up in your competitors' beds... then you're doing something SERIOUSLY wrong.

Once you are ready to admit that, however, you're ready to remedy it too. 

Fortunately, client loyalty is not that hard to obtain.

Especially if their loyalty is NOT contingent upon you being the cheapest or the most convenient. See, that's another big mistake. You don't have to be cheap or convenient. That SHOULDN'T be your USP. In fact, err on the side of being famous for being too difficult to deal with than too easy to get a hold of, if you have to.

We'll discuss framing, relationships and its impact on the lifetime value of your clients... and how that changes just about EVERYTHING.

Growing Your Business Shouldn't Be Hard
Growing Your Business Shouldn't Require Guesswork