Strategistar is a six-module system that empowers you to:
Every single strategy that has ever been used to grow any business on the planet is contained within Strategistar. Not getting enough leads? We've got you covered. Not converting enough of those leads into clients? Try one of the seven different tactical systems contained within Strategistar.
If you've ever felt "stuck"... If you've ever needed to ask an expert "What do I do now?"... Strategistar will be your go-to-cheatsheet from this point.
Suitable For:
Dear Fellow Entrepreneur,
I have a question for you...
Choose all that apply
Those are the threats.
At the same time, you have already confirmed that you are feeling at least some of the following effects...
All these factors, along with the market threats I've discussed above, might be making you feel like you're STUCK.
Like you're running around in circles.
Like you're busily and constantly working on putting out fires all the time.
Like running your business is a massive time consuming chore, even if it's very profitable.
Because advertising costs are reaching stratospheric levels already.
Here's an anecdote...
Just 2-3 years ago, we used to pay about $10 to reach 1000 people on Facebook.
Today, that number has grown scarily. We're targeting the same audience, but check out how much we are paying to reach the same 1000 people now...
In case that's unclear, that number is almost $51 today.
In other words...
Advertising costs have already QUINTUPLED.
Scary, huh?
Imagine waking up tomorrow, and witnessing your costs go up five times. Most businesses would not be able to survive such a change. It would be a disaster.
But that's not even the worst part.
What's even worse is this...
We used to get around 15% conversions. Now, with constantly reducing attention-spans, we get 5% on a good day.
In other words, our cost of getting a lead is 15 TIMES HIGHER.
Let me repeat that for you...
It's no joke.
And chances are you're also feeling these effects in your business.
Of course, you might not have felt these exponential increases in your industry yet, but it's only a matter of time. Afterall, there is no industry, no market, no niche that is exempt from constant innovation.
And with innovation, your competition will increase. With increased competition, client acquisition would be significantly more expensive, as well as harder. And retaining your existing clients would be exponentially more difficult.
Either these effects are being felt in your industry already... or they will be, in short order.
And here's the biggest kicker of them all...
I do not expect my advertising costs to fall.
I do not expect my conversion ratios to suddenly increase... because I know that attention spans just won't be increasing anytime soon.
I do not expect any of my clients to experience any less competition.
All these threats are not only here to stay... but also bound to grow as time goes on.
Which is what makes it imperative to take action today.
Afterall, one doesn't go digging a well AFTER one's house has caught fire.
Here's what else you need to worry about...
Your Audience Likely Has No Reason To Buy From You
Unless you can answer the question, "Of all the available options, why should I choose your offer over everyone else? What makes you so special?" that your audience will inevitably ask of you... and unless you can give a strong, convincing, logically air-tight, and emotionally resonating answer... there is no reason for them to choose your offer.
Which is why you need a really strong USP (Unique Selling Proposition). Even if you are a small business. Especially if you are a small business.
And just answering that question isn't enough.
Your answer has to be memorable enough for them to remember it when their decision-time arrives.
Even if they like your answer... they must be able to recall it when they are making their purchase decision. Otherwise, your offer is toast.
Your Customers Have No Loyalty
As a customer, you don't have any loyalty towards one brand or company either. So it doesn't make sense to expect loyalty from your customers.
So not only is it getting (And will continue to get even) more difficult to acquire clients, but also to retain them.
If you want loyal clients, you've got to earn that loyalty.
I'll talk more about how to earn your clients' loyalty in a few minutes.
Hiring Great People Gets Increasingly Difficult
If you're a superstar, money isn't the only motivation for you. You need to know you're working for a firm that's going places.
Which means, as a business owner or leader, unless your own company is a market leader, or quickly challenging its way to the top... you won't be able to attract and keep a great team.
Consequently, you might always be stuck in the vicious cycle of "I need to delegate most of what I do so that I can stop working IN my business and start working ON it... But unless I do it myself, it doesn't get done right."
That is one cycle that's hard to break out of.
If you start going to the gym for bodybuilding, one of the first things you learn is this...
Either your muscles are growing, or they're shrinking. Very rarely is there stasis. And it doesn't last long.
In other words, if your muscles aren't growing right now, they're shrinking.
And that's true for business too.
Either your company's marketshare and influence is increasing right now, or decreasing.
Or as I like to put it...
Which side you're going to be on depends entirely upon you.
Your business can scale rapidly, or you can wait for it to slowly wither.
And if it's not growing, it's withering. Right now.
Strategistar is a six-prong system that empowers you to:
Let us take an example.
Let us try to calculate the net profit of a company that spends $50,000 on advertising to generate 5000 leads each year.
This company, in this hypothetical example, makes a profit of $210,000 a year.
Well, as you know, Strategistar is about small changes. Tiny changes. So they manage to increase their conversions by 10% here and 5% there. Simply by following along the program, and executing. And here's what happens...
The little increments... when put together... create an exponential growth. In this example, the cashflow grows by almost 90%. And the business owner's equity grows even more.
It is easy to disregard a slight improvement in numbers.
For instance, it doesn't seem like a big deal to grow your conversion by 10%... or to increase your profit margins by 5%. But put all six strategic factors together... and you can unlock exponential growth. Almost immediately!
As discussed above, there are six aspects of growing a business. Here they are:
So we focus on all these aspects one by one.
For instance, in January, we focus on building robust online lead generation systems. Then in February, we focus on tightening the conversion process. In March, we then focus on increasing transaction values. And so on.
Our target is simple.
If we are focusing on lead generation, for instance, this month... then our target is to help you get 10% more leads (for the same amount spent on advertising) by the end of the month.
Similarly, in our conversion months, we focus on increasing your conversion by 10%. So if you currently convert 5% of your leads into clients... our objective will be to increase your conversion ratio to 5.5%.
As we have discussed above, the overall impact of these tiny marginal improvements is enormous.
In fact, if we manage to grow any one aspect of your business by 10% each month... and we get this 10% growth consistently month-after-month... then at the end of one year, your business will not have grown by 120%... your cashflow will have grown by over 213%.
Let me repeat that again...
In fact...
If you follow the Strategistar Program religiously for 3 years... and achieve a consistent 10% growth month-after-month... your business' cashflow or EBITDA will grow by a whopping 2991%.
Yes, 2991%.
That is not a mistake.
With just a tiny, marginal improvement of 10% each month... in just three years, your business' cashflow, or NET profit will grow to almost thirty fold.
Shazam!!!!
And you know what...
If 10% sounds too daunting... how does 5% sound? Can you grow the number of leads your business is getting by just 5%? Can your increase your net profit margins by just 5%? That's like asking... If you make $100 on a sale today... can you make some small changes so that you start making $105 per sale tomorrow morning?
Of course you can.
But lets' be even more conservative. Let's assume a consistent month-after-month growth of just 3%.
With Strategistar to guide you, that should be a piece of cake. In fact, if even that is too difficult, you let me know and I will personally not only send you all your money back... but also write you a four-figure check from my own pocket. (More details on that to follow in a few minutes.)
So what happens with a 3% month-on-month growth?
And more importantly...
In three years, the cashflow growth is 190%. So you could be taking home almost three times as much as you do now... in just three short years.
But wait, there's more...
What is far more important is this...
You might already know that P/E (Price to Earning Ratio) varies on a company's total profit.
So for very large companies (like most publicly traded companies) P/E ratios are huge. They are in the range of 18-25. In other words, the value of the company is 18 to 25 times the annual profit it generates.
But the same P/E ratios do not hold for small businesses.
For small businesses, here are some rules of thumb...
- If the cashflow is less than $1 Million a year, the P/E ratio is 2x to 3x
- For companies with cashflow between $1 Million and $5 Million, P/E ratio is 3x to 4.5x
- When cashflow is between $5 Million and $10 Million, P/E increases to 4x to 7x
- For cashflow between $10 Million and $50 Million, P/E is 6.5x to 10x
- For companies with casflows over $50 Million, but that are privately traded (and aren't publicly listed on the stock market) P/E varies from 12x to 15x, even 17x
Of course, this sort of valuation is a rule of thumb valuation, and exceptions exist at all stages. But the point remains...
Now, why should you worry about that?
Simple...
VALUATION
Say your company is producing a net profit of $800,000 a year right now.
And you find a buyer at a fair valuation of 2.5x.
Your company is now worth $2,000,000.
Congrats.
But you decide to wait...
You apply the Strategistar system on your business for three years... and you manage to produce a measly 2% monthly growth.
Well, three years later, your net profit will have increased to $1.632 Million.
And now you find a buyer at a fair valuation of 4x.
Your company NOW sells for almost $6.53 Million
That's an addition of $4.53 Million in valuation... and consequently, your own personal net worth.
That's an additional valuation of 227%.
Nothing to sneeze at, right?
And here's another fact you might already be all-too-familiar with if you've tried your hand at acquisitions (either as a buyer or as a selller)...
The increasing P/E ratio is a clear indicator of that.
Buyers (or acquirers) of businesses are far more interested in companies with larger cashflow, than companies with smaller cashflow.
In fact, most institutional buyers don't even touch very small companies. Very few private equity firms deal with companies producing less than several million dollars a year in cashflow.
So...
Now, I know that these numbers are too big to believe, and they might sound crazy. Your skepticism is healthy, and warranted.
But you don't have to take it from me. Take it from someone who's universally respected for being smart...
Each task takes just 15 to 30 minutes to complete.
You will have access to TOOLS as well as TRAINING you need to finish your task.
Your target is to finish five tasks each week so as to reach your weekly milestone.
Some milestones are independent of the others.
And while we recommend you finish all your milestones, if you can finish just one or two each month... you should be fine.
Ideally, the target is to achieve a 10% growth in net profit month after month.
But even if you can achieve just one or two milestones, you should hit 2% to 5% monthly growth in profits.
"...it's like playing a game..."
-Roger Philip
Everybody else joins the waiting list.
Each month, you get 30 minutes one on one consultation with a Westernston Implementation Expert to help you iron out any kinks in your execution... or to help with technical stuff.
Send up to 10 emails each month, and get a response within two business days. Each email can contain up to three questions.
Ask your questions live during the webinar. Unlimited replays. You may submit your questions ahead of time if you can't make it live.
Logging your journey into a journal is a proven way to not only stay on track, but to also objectively track your progress.
You get access to all the tools and training you need to check off your tasks.
Everybody else joins the waiting list.
Each month, you get 30 minutes one on one consultation with a Westernston Implementation Expert to help you iron out any kinks in your execution... or to help with technical stuff.
Send up to 2 emails each month, and get a response within two business days. Each email can contain up to three questions.
Ask your questions before the webinar. Attend the live webinar.
Logging your journey into a journal is a proven way to not only stay on track, but to also objectively track your progress.
You get access to all the tools and training you need to check off your tasks.
Instant access. Join immediately.
Each month, you get 30 minutes one on one consultation with a Westernston Implementation Expert to help you iron out any kinks in your execution... or to help with technical stuff.
Send up to 2 emails each month, and get a response within two business days. Each email can contain up to three questions.
Attend the live webinar. Watch the webinar replay unlimited number of times.
Logging your journey into a journal is a proven way to not only stay on track, but to also objectively track your progress.
You get access to all the tools and training you need to check off your tasks.
Strategistar is designed for very specific people...
If you own or lead a small business, and have the absolute decision making authority in your company (at least decisions about day-to-day marketing & operations), then you are likely to benefit most from Strategistar.
Here's who the different levels work best for...
We are confident that Strategistar can take your business to the next level within one year. Extremely confident.
Therefore, we offer the following two guarantees...
Westernston is the world's leading business systems architecture firm.
We help our clients with systemizing their business' operations and growing their brand equity.
To this end, we provide tools, training and other work-product that help them stratgically achieve their objective(s).
We only work with a very small number of clients at any given point of time. Working with a client requires a lot of attention, focus and dedication on our part, which is why we have to be selective about who we work with.
Consequently, we only work with clients who control their own brand in its entirety. Which means, we do not work with franchise businesses, or with businesses that sell products that could be classified as commodities.